Alan
Kitching is one of my favourite typography artists he has a great influence on
me as a graphic designer particularly in my t-shirt design work (refer to Just
do it for Christ). His work revealed to me a new and exciting way that
typography can be created. By manipulating each letter he has created a visual
dilemma/ jigsaw in which the viewer/spectator will have to look in detail to
figure out the words.
I thought that Typography was not seen as a dominant
figure within the Arts, it can be overshadowed, and image often takes priority.
But Alan has managed to create an eye catching dramatic way of forming
typography, even down to the process he uses (Letterpress and Print Making)
which is a very old printing technique, but creates a timeless effect.
One of
my favourite pieces from his collection of work is (left hand-side) “African”
this was designed as an advertisement for a charity, to help bring attention to
some of the well-known issues within Africa (Aids, Education and Corruption). I
love this piece because of the way he has manipulated the text by placing text
within text, a simple but effect way to draw attention to such an important
issue. The colours used within this piece are strong bright and vibrant, which
enhances the text.
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