Saturday, 3 November 2012

Artist's Statement (YKnox.Designs)


“My Passion fuels the spirit of my design which reflects the soul in my photography. I am a creative…I am Y Knox Designs.”


I Live by this statement as a creative individual, I have always been passionate about the arts, from Fine Art to Graphics to Photography, the ability to express, capture and design from imagination and inspiration has always astounded me. To communicate through visual context is such a powerful thing, no opinion is right or wrong but we all have the freedom to interpret how art makes us feel.

The ingredient an essence of my work, and me as an artist is passion, and a love for what I do. Within Graphic Design I try to add a dynamic an vibrant approach towards my work, being inspired by other artist is great but without having your own significant approach you are just a copy cat. The strangest things can birth an idea an inspire me, significant artists that have had a great influence on me are Oscar Wilson, David Bailey and Tony Whittle to name a few…there amazing techniques help me to form my idea’s into reality.

I would never put myself In a category because I am constantly changing by absorbing new things which impact my creativity but if I had to place a title upon myself I would say I’m a free spirited designer, I create what I feel. From a young age I have always been critical of my own work, which I think is a great quality to have, there is always room for improvement, you never stop learning, growing an facing challenges in life an the same applies to Art, Design an Photography. If I’m not satisfied with the outcome of a piece of my work I always say, “A set back is a interruption in progress” – YK.  Its never to late to go back an improve until your happy with the outcome. If I am not pleased with my work I cant expect anyone else to be.
“An Artist should always approach design with a creative spirit of excellence, average is not acceptable.” -YK

Anyone can take a picture but I believe photography is more than just capturing a moment in time. It’s the fulfilment in capturing an image you first visualised within your mind, the power of freezing time within the press of a button. The beauty of knowing that moment has passed, but what you captured will last forever. If that is enough of a reason why I love what I do, I don’t know what is. Our memory can only hold so much, but a picture has no memory it captures what it see’s…a moment in time.

Throughout my education in the area of Graphic design an Photography I qualified in A levels an a Diploma in Art and Design which was a great accomplishment. But if I am honest my appreciation for these amazing areas of design came when I had the opportunity to do an Internship for a company called Fuzebox.inc in Atlanta Georgia (USA). It was an amazing experience not only to work for a professional Graphics Media company but also to experience it in a different country. To see how these fantastic designers methods of work, the execution and quality of work they produced. It was an honour and privilege to work alongside such great creative individuals.

As a result of my unforgettable experience at Fuzebox.inc I knew that the path of design was for me, it fuelled my passion, to one day own my own Creative Enterprise specialising in Graphic Design and Photography.  I am currently the co-founder of Y.KnoxDesigns a small independent business I started at the age of 18, and as I continue to build up my client base, and develop myself an business further, I know that my passion, creativity, unique approach to design and drive for success will take me to higher heights within the world of design. Like many of the artists that have inspired me, I hope to leave a legacy that will inspire others.



“My Passion fuels the spirit of my design which reflects the soul in my photography. I am a creative…I am Y Knox Designs.”

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